Foolish 1999 (styled simply as FOOLISH) is an independent, hyper-niche streetwear label operating split between New York City and Boston, Massachusetts. The brand defines itself as an "ongoing retrospective," utilizing a tagline of "Word is Bond. All Fights Reserved." to anchor its design ethos heavily in late-1990s and early-2000s American subcultures, vintage tech, and heritage sportswear nostalgia.