Loading Store (Loadingcrew) is a legendary independent retail institution and creative collective operating from the upper floors of Tsim Sha Tsui, Hong Kong. Founded by a tight-knit creative circle known as the Loading Crew, the store has spent nearly two decades acting as the definitive gateway connecting Hong Kong's youth culture with the world's most elusive underground, independent, and skater-owned brands. While it operates primarily as an elite multi-brand boutique, Loading also drops its own coveted internal merchandise and collaborative collections.