Life Is Unfair is an independent, skater-owned streetwear and graphic brand based out of a windowless basement in East London. Founded in 2018 by designer, skateboarder, and co-founder of London's Waste Store and Misled Skateshop, Jack Mitchell, the label has developed a massive cult following for its unfiltered visual chaos and dark, satirical humor.

Loading Store is an official authorised retailer of Life Is Unfair.