PLEASURES is a powerhouse independent streetwear label based out of Los Angeles, California. Founded in 2015 by childhood friends Alex James and Vlad Elkin, the brand operates under the defining mantra "A mood. An emotion. An altered state of being." It has achieved legendary global status by turning raw 1990s subcultures, DIY punk, grunge, and heavy metal iconography into bold, thought-provoking, and court-controversial street fashion.

Loading Store is an official authorised retailer of PLEASURES.