Paradise NYC (frequently stylized as PARADIS3) is an independent, skater-owned clothing and hardware brand founded in 2015 by professional skateboarder, model, and multimedia artist Sean Pablo Murphy. Split conceptually between the gritty streets of New York City and the sun-soaked subcultures of Los Angeles, the label has achieved elite underground status by reviving the provocative, unpolished graphic aesthetics of 1990s independent mall print shops.

Loading Store is an official authorised retailer of Paradise NYC.